Maverick STRategic Blog

Airbnb just rolled out their latest update to guest rankings! Before it seemed like everyone got a Guest Favorite badge so it didn't really hold any weight. BUT now they added a top 1%, 5% and 10% badge ranking across the entire global platform! I really hope that this pushes all the best properties to the top of the search rankings. Tell me what you rank!

From Brian Chesky:

"With more than 7.7 million listings on the platform, we want to make it easy for guests to find the best listing for their needs. In the 2023 Winter Release, we introduced Guest Favorites – two million of the most-loved homes on Airbnb based on ratings, reviews and reliability data from over half a billion trips. Since November, Guest Favorite homes have been booked over 13.5 million times,2 with nearly 95 percent of reviewed stays receiving our top five star rating. 

The average overall rating across all Guest Favorites remains high at 4.92.  This summer, we’re also introducing a new highlight to help top listings stand out, based on ratings, reviews and reliability. Those in the top 10 percent of ranked listings globally will soon have a unique highlight added to their page and receive a trophy icon, making it clear that these are the world’s best homes on Airbnb according to guests.     

We’ll also show guests if a listing is in the bottom 10 percent of ranked listings, and have added a new sort function for lowest-rated reviews."

Read more from the roll out here https://news.airbnb.com/airbnb-2024-spring-update/

You can watch my TikTok video to learn more!

https://www.tiktok.com/@realchaseryan/video/7363775941149084970